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Land Rover

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Long Island City Land Rover | Queens Preowned Car Dealer

Starting off in England in 1948, Land Rover was originally inspired by the World War II Jeep used by U.S. troops. Brothers Spencer and Maurice Wilks set out to create a British version of the rough-and-tumble, functional utility vehicle; and worked with British automaker Rover to manufacture the original Land Rover, known as the Series 1. The Series 1 was extremely rudimentary, but exceptionally well qualified to carry out the ground operations it was designed for. In 1958, the advent of the Series II showcased more robust horsepower and a slightly less primitive exterior, with exhaust and chassis now cleverly concealed. This was Rover’s first move towards refinement in its vehicles. The first diesel-powered Rover was manufactured in the 1950s as well. The Series IIA spanned the entire decade of the 1960s, ending its run in 1971. It was during this era that Rover was transitioned and purchased by Leyland Motors Ltd. (subsequently British Leyland).

The legendary Range Rover was introduced in 1970, changing the game for the brand. Outfitted with a V8 engine and an aluminum body, the Range Rover appealed to a broad base of consumers, and indeed it was designed to captivate more so than the models before it. The brand would see an ownership change and a jump to the North American market before a new Land Rover would be introduced 19 years later. The new member of the family was the two-door Discovery; the vehicle debuted in 1989, just two years after Land Rover’s 1987 U.S. entrance. The 1990’s saw the rapid rise to popularity of the SUV segment, and Land Rover responded with vehicles that were still versatile as to terrain, but began to get more upscale. In 1995, BMW bought the nameplate, further solidifying the brand’s destiny of becoming a luxury offering, although Land Rover would be sold two more times before it found its current home with Indian automaker Tata Motors.

In the late 1990s, Land Rover unveiled the compact sport utility Freelander; which has claimed a bit of automotive history for itself .The Freelander is the first production vehicle to offer Hill Descent Control, which maximized flexibility and control on steep descents. With the family tree including the elegant yet tough Range Rover, and the smaller and more value conscious LR4 and Evoque, Land Rover continued to expand the product line. However, it has remained true to one class of vehicle –today’s Land Rover is famous for its luxury SUV line. Major World is proud to represent the Land Rover brand, as well as thousands of other luxury preowned vehicles. From New Jersey to Long Island City, we are your premium used car dealership.

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